MARKETING

Accomplished and results-oriented professional with a reputation for mastering industry practices, spearheading campaigns and maximizing brand exposure. Reputation for achieving triple digit growth throughout a company and identifying and capitalizing on new opportunities. Recognized for effectively directing digital marketing initiative. Dedicated to all short and long-term goals. Excels during direct challenges. Builds positive relationships. • Marketing & Communications Skills • Team Leadership and Development • Strategic Planning and Developments • Competitive Advantage and Research • Continuous Improvement Initiative • Fluent in both English and Spanish Technology Snapshot: Double Click Dart / DFA / Rich Media | Forrester | eMarketer | Omniture Suite | Adobe Creative Suite | TARDISS | WordPress | ComScore | Atlas | M / Box | Nielsen Research Suite | Quantcast Research Suite and Google Research Suite | Google AdWords | Lotus | MediaMind | Point Roll | Donavan Data Systems | Footprint | HTML and CSS | Sizemek | ADX | Microsoft Office Suite | Mac and PC Proficient | Quickly Learns new PC Programs and Systems

Multifaceted Experience

The Advertising ecosphere is composed of various stakeholders Client, Media Agency, Creative Agency, Publisher, Seller. Each role has a unique business purpose, but each ladder up to one main GOAL/KPI, which is ROI & Building revenue.

Throughout my career I have had the opportunity to sit on each side of the table(Client, Media Agency, Creative Agency, Publisher, Seller), which allows me to make overarching educated & intelligent decisions. I am not tied to one silo but have a working knowledge of each and how they collaborate and work together in achieving the overall goal. Each has its purpose, which I have experience in.

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