Within the dynamic realm of advertising, numerous stakeholders come into play, including clients, media agencies, creative agencies, publishers, and sellers. While each of these roles serves a distinct business purpose, they all share a common goal and key performance indicator: maximizing return on investment (ROI) and revenue growth.
Throughout my career, I've had the unique privilege of occupying various positions within this diverse ecosystem, encompassing roles in client-side, media agency, creative agency, publisher, and seller capacities. This rich and diverse experience equips me with a comprehensive understanding of the entire advertising landscape, allowing me to make informed and strategic decisions that drive change and deliver results.
I am not confined to a single silo but possess a holistic perspective that spans each of these distinct functions, enabling me to appreciate how they interconnect and collaborate in achieving the overarching goal. My extensive experience provides me with the insight and expertise to make things happen and create meaningful change in the advertising industry."