The Advertising ecosphere is composed of various stakeholders Client, Media Agency, Creative Agency, Publisher, Seller. Each role has a unique business purpose, but each ladder up to one main GOAL/KPI, which is ROI & Building revenue.
Throughout my career I have had the opportunity to sit on each side of the table(Client, Media Agency, Creative Agency, Publisher, Seller), which allows me to make overarching educated & intelligent decisions. I am not tied to one silo but have a working knowledge of each and how they collaborate and work together in achieving the overall goal. Each has its purpose, which I have experience in.