CONSULTANT | ADVISOR

Marketing Excellence: A Proven Professional with a Track Record of Success I am an accomplished and results-oriented marketing professional with a proven track record in mastering industry practices, spearheading successful campaigns, and maximizing brand exposure. With a reputation for achieving triple-digit growth within organizations and identifying and capitalizing on new opportunities, I am recognized for my effective leadership in directing digital marketing initiatives. I am dedicated to achieving both short and long-term goals, excelling in overcoming direct challenges, fostering positive relationships, and utilizing data-driven insights to optimize strategies for maximum impact. My innovative problem-solving approach, coupled with a customer-centric mindset, has consistently delivered successful marketing campaigns. In addition to my commitment to diversity, equity, and inclusion, I bring a multicultural perspective that enriches my approach to marketing. Key Competencies: Marketing & Communications Expertise Team Leadership and Development Strategic Planning and Development Competitive Advantage and Research Continuous Improvement Initiatives Data-Driven Decision-Making Innovative Problem-Solving Customer-Centric Approach Digital Transformation Fluent in English and Spanish Experience marketing excellence like never before, with a professional yet inclusive touch Technology Snapshot: Double Click Dart / DFA / Rich Media | Forrester | eMarketer | Omniture Suite | Adobe Creative Suite | TARDISS | WordPress | ComScore | Atlas | M / Box | Nielsen Research Suite | Quantcast Research Suite and Google Research Suite | Google AdWords | Lotus | MediaMind | Point Roll | Donavan Data Systems | Footprint | HTML and CSS | Sizemek | ADX | Microsoft Office Suite | Mac and PC Proficient | Quickly Learns new PC Programs and Systems IMPACTFUL Multifaceted Experience: Within the dynamic realm of advertising, numerous stakeholders come into play, including clients, media agencies, creative agencies, publishers, and sellers. While each of these roles serves a distinct business purpose, they all share a common goal and key performance indicator: maximizing return on investment (ROI) and revenue growth. Throughout my career, I've had the unique privilege of occupying various positions within this diverse ecosystem, encompassing roles in client-side, media agency, creative agency, publisher, and seller capacities. This rich and diverse experience equips me with a comprehensive understanding of the entire advertising landscape, allowing me to make informed and strategic decisions that drive change and deliver results. I am not confined to a single silo but possess a holistic perspective that spans each of these distinct functions, enabling me to appreciate how they interconnect and collaborate in achieving the overarching goal. My extensive experience provides me with the insight and expertise to make things happen and create meaningful change in the advertising industry.